LOGICALLY CONSISTENT MARKET SHARE MODELS II

被引：12

|

作者：

MCGUIRE, TW

WEISS, DL

机构：

[1] CARNEGIE MELLON UNIV,PITTSBURGH,PA 15213

[2] UNIV BRITISH COLUMBIA,VANCOUVER V6T 1W5,BRITISH COLUMBI,CANADA

来源：

JOURNAL OF MARKETING RESEARCH | 1976年 / 13卷 / 03期

关键词：

D O I：

10.2307/3150745

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：296 / 302

页数：7

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