ON THE PREDICTIVE POWER OF MARKET SHARE ATTRACTION MODELS

被引：25

|

作者：

LEEFLANG, PSH

REUYL, JC

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 02期

关键词：

D O I：

10.2307/3151703

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：211 / 215

页数：5

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