ON THE PREDICTIVE POWER OF MARKET SHARE ATTRACTION MODELS

被引：25
|
作者：
LEEFLANG, PSH
REUYL, JC
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 02期
关键词：
D O I：
10.2307/3151703
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：211 / 215
页数：5
相关论文
共 50 条
  • [21] Calm before the storm: Market prices in a power market with an increasing share of wind power
    Grohnheit, Poul Erik
    Sneum, Daniel Moller
    ENERGY POLICY, 2023, 179
  • [22] MARKET SHARE MARKET POWER REVISITED - A NEW TEST FOR AN OLD THEORY
    STATEN, M
    UMBECK, J
    DUNKELBERG, W
    JOURNAL OF HEALTH ECONOMICS, 1988, 7 (01) : 73 - 83
  • [23] Market Share and Price in Dutch Home Care: Market Power or Quality?
    Mosca, Ilaria
    Pomp, Marc
    Shestalova, Victoria
    ECONOMIST-NETHERLANDS, 2010, 158 (01): : 61 - 79
  • [24] Market Share and Price in Dutch Home Care: Market Power or Quality?
    Ilaria Mosca
    Marc Pomp
    Victoria Shestalova
    De Economist, 2010, 158 : 61 - 79
  • [25] The evaluation of the full-factorial attraction model performance in brand market share estimation
    Howie, Patrick
    Kleczyk, Ewa
    AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2008, 2 (07): : 119 - 124
  • [26] Analyzing the effects of a brand introduction on competitive structure using a market share attraction model
    Fok, D
    Franses, PH
    INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2004, 21 (02) : 159 - 177
  • [27] Location models for ceding market share and shrinking services
    ReVelle, Charles
    Murray, Alan T.
    Serra, Daniel
    OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, 2007, 35 (05): : 533 - 540
  • [28] Using compositional and Dirichlet models for market share regression
    Morais, Joanna
    Thomas-Agnan, Christine
    Simioni, Michel
    JOURNAL OF APPLIED STATISTICS, 2018, 45 (09) : 1670 - 1689
  • [29] A dynamic investigation into logically consistent market share models
    Tang, YE
    Holthausen, DM
    1996 AMA WINTER EDUCATORS' CONFERENCE, VOL 7 - MARKETING THEORY AND APPLICATIONS, 1996, 7 : 152 - 153
  • [30] CONCERNING LOGICAL CONSISTENCY OF MULTIVARIATE MARKET SHARE MODELS
    BECKWITH, NE
    JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) : 341 - 344
12345