STRATEGIC IMPLICATIONS OF MARKET SHARE ATTRACTION MODELS

被引：40

|

作者：

KARNANI, A

机构：

来源：

MANAGEMENT SCIENCE | 1985年 / 31卷 / 05期

关键词：

D O I：

10.1287/mnsc.31.5.536

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：536 / 547

页数：12

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