Tourist destination Azores Perspectives and strategies to overcome less favourable conditions

Purpose - The purpose of this article is to demonstrate how the Azores are overcoming the challenges and less favourable conditions arising from the economic crisis. Design/methodology/approach - The article is based on information drawn from official national and regional sources. Findings - The positive evolution that was taking place in the Azorean tourism was naturally affected by the financial and economic crisis. In recent years, the Archipelago has been enjoying visibility as a tourist destination and is increasingly standing out as a unique destination due to its natural and landscape heritage, capable of captivating the most demanding tourists in terms of environmental quality. Originality/value - This article presents the perspective of the Azorean government and the responses given to the challenges caused by the economic crisis and the strategies outlined for the coming years.