RURAL TOURIST DESTINATION - ATRACTIVNESS AND COMPETITIVNESS AS CONDITIONS FOR MAKING NEW BRANDS

被引：0

作者：

Vukovic, Predrag ^{[1
]}

Mijajlovic, Nada ^{[1
]}

Arsenijevic, Zeljko ^{[1
]}

机构：

[1] Inst Agr Econ Belgrade, Volgina St 15, Belgrade 11060, Serbia

来源：

SCIENTIFIC PAPERS-SERIES MANAGEMENT ECONOMIC ENGINEERING IN AGRICULTURE AND RURAL DEVELOPMENT | 2009年 / 9卷 / 03期

关键词：

rural areas; competitiveness; attractiveness; tourist destination; development;

D O I：

暂无

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

One of the topics in modern literature is tourist potentials which could be put in function of rural development. However, all rural destinations don't have the same conditions for the tourist development. For this reason, process of making successful position on the market which could have tourist destination depends from factors of attractiveness and competitiveness. Each tourist destination try to make it own brands and to put it on the market as something totally different and new for the costumers. The aim of this paper work is to show factors of competitiveness and attractiveness of rural tourist destinations in process of making different tourist brands. This process is the base for possible rural development, especially if we have in mind multidimensional character of tourism.

引用

页码：225 / 227

页数：3

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