Study on Evaluation of Ecological Characteristics in Rural Tourist Destination

The rapid development of economic transformation, tourism industry and tourism resources affected tourist destination, traditional culture and natural environment, and changed the original social relations. At present, it is necessary to protect the ecological environment of tourist destination, to improve the social relationship of tourist destination, and to maintain the harmonious and sustainable development of tourist destination. Evaluation is a basic element in management and tourism management is no exception. The evaluation of rural tourism destination is a specific work for tourism management activities. How to evaluate the rural tourism destination is of great importance. In this paper, the comprehensive evaluation method of grey incidence degree is used to construct the comprehensive evaluation model of ecological characteristics in rural tourist destination. This paper tries to use the model to analyze and evaluate the developmental status of rural tourist destination, and to guide the rural management and the management of rural tourism.