Tourist friendly destination concept: Analysis in macro level perspectives

The growth of the tourism industry has called for a tourism destination to be more creative and innovative in offering niche tourism or more importantly, "Tourist Friendly Destination Concept" as a customer-oriented branding. However, studies that of such initiatives are quite limited and sector based, thus leaving gap of knowledge concerning the formation of tourist friendly destination concept. Therefore, the aim of this study is to develop a tourist friendly destination concept through macro level perspectives. The main objectives are i) to identify the factors influencing the formation of tourist friendly destination concept, ii) to develop a tourist friendly destination concept through macro level perspectives. Through this study, it found that five factors in macro level influencing the formation of tourist friendly destination concept. While in develop the of tourist friendly destination concept, tourism system approached is particularly useful with the relation of three aspects: product, activity and space. The implication of this study, it is an attempt to provide a general overview in macro level perspectives pertaining tourist friendly destination concept that can be used by tourism providers as stakeholders in managing of tourism destination.