AN ANALYTICAL APPROACH TO ADVERTISING EXPENDITURE STRATEGY - WEINBERG,RS

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作者：

COLLINS, G

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来源：

JOURNAL OF ADVERTISING RESEARCH | 1960年 / 1卷 / 01期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：23 / 24

页数：2

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