ADVERTISING STRATEGY - A COMMUNICATION-THEORY APPROACH - PERCY,L, ROSSITER,JR

被引：0

|

作者：

REILLY, DM

机构：

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1983年 / 12卷 / 01期

关键词：

D O I：

10.1016/0019-8501(83)90042-1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：73 / 73

页数：1

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