FINANCIAL RATIOS AND THE ANALYSIS OF MARKETING POLICY

被引：1

作者：

PELES, YC

SCHNELLER, MI

机构：

来源：

EUROPEAN JOURNAL OF MARKETING | 1982年 / 16卷 / 05期

关键词：

D O I：

10.1108/EUM0000000004849

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：12 / 21

页数：10

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