STRATEGIC ISSUES IN NEW-PRODUCT INTRODUCTIONS

被引：0

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作者：

JONES, C

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来源：

JOURNAL OF ADVERTISING RESEARCH | 1985年 / 25卷 / 02期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：RC11 / RC13

页数：3

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