HOW CONSUMERS REACT TO NEW-PRODUCT ADS

被引：0
|
作者：
OLSON, D [1 ]
SCHLINGER, MJ [1 ]
YOUNG, C [1 ]
机构：
[1] UNIV ILLINOIS,CHICAGO,IL 60680
来源：
JOURNAL OF ADVERTISING RESEARCH | 1982年 / 22卷 / 03期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：24 / 30
页数：7
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