HOW CONSUMERS REACT TO NEW-PRODUCT ADS

被引：0

|

作者：

OLSON, D ^{[1
]}

SCHLINGER, MJ ^{[1
]}

YOUNG, C ^{[1
]}

机构：

[1] UNIV ILLINOIS,CHICAGO,IL 60680

来源：

JOURNAL OF ADVERTISING RESEARCH | 1982年 / 22卷 / 03期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：24 / 30

页数：7

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