A SUPPLY CHAIN PERSPECTIVE ON THE SUPPLIER RELATIONSHIP PRACTICES OF TRAVEL AGENCIES IN GAUTENG

The purpose of the paper is to explore the supplier relationship practices of travel agencies in Gauteng. Gerber (2008) indicated that the current level of relationships that exists between travel agencies and their suppliers in Gauteng are fragmented and impact negatively on the ability of travel agents to deliver a quality service to their customers. It is against this background that the research was undertaken. The target population for this study was 228 travel agencies of which 134 managers and/or owners participated through personal interviews in the completion of questionnaires. The results indicate that the owners and managers of travel agencies are of the opinion that the level of trust between themselves and their suppliers needs to be strengthened. The stimulation of open channel communication between themselves and their suppliers could enhance the strengthening of a long-term relationship between the parties.