ROLE OF INDUSTRIAL DISTRIBUTOR IN MARKETING STRATEGY

被引：38

作者：

WEBSTER, FE ^{[1
]}

机构：

[1] DARTMOUTH COLL,AMOS TUCK SCH BUSINESS ADM,HANOVER,NH 03755

来源：

JOURNAL OF MARKETING | 1976年 / 40卷 / 03期

关键词：

D O I：

10.2307/1249989

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：10 / 16

页数：7

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