The role of psychic distance in international marketing strategy implementation

被引：0
|
作者：
Evans, Jody [1 ]
机构：
[1] Univ Melbourne, Melbourne Business Sch, PhD Programme, Melbourne, Vic 3010, Australia
来源：
HANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING, 2ND EDITION | 2011年
关键词：
MULTINATIONAL-CORPORATIONS; EXPORT PERFORMANCE; STANDARDIZATION; ANTECEDENTS; ADAPTATION; IMPACT; SUBSIDIARIES; CONSEQUENCES; FIRMS;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：267 / 277
页数：11
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