The role of psychic distance in international marketing strategy implementation

被引：0

作者：

Evans, Jody ^{[1
]}

机构：

[1] Univ Melbourne, Melbourne Business Sch, PhD Programme, Melbourne, Vic 3010, Australia

来源：

HANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING, 2ND EDITION | 2011年

关键词：

MULTINATIONAL-CORPORATIONS; EXPORT PERFORMANCE; STANDARDIZATION; ANTECEDENTS; ADAPTATION; IMPACT; SUBSIDIARIES; CONSEQUENCES; FIRMS;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：267 / 277

页数：11

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