共 50 条
- [1] Marketing/member relations team recommendations [J]. AMERICAN JOURNAL OF MANAGED CARE, 2000, 6 (14): : S778 - S782
- [3] Marketing and Public Relations in Libraries [J]. DESIDOC JOURNAL OF LIBRARY & INFORMATION TECHNOLOGY, 2016, 36 (03): : 117 - +
- [6] PUBLIC-RELATIONS IN THE MARKETING STRATEGY [J]. MODERN PAINT AND COATINGS, 1984, 74 (03): : 49 - &
- [7] Purposeful public relations and the marketing mix [J]. CD-ROM PROFESSIONAL, 1996, 9 (03): : 72 - 73
- [8] PUBLIC-RELATIONS AND MARKETING - AN OVERVIEW [J]. PUBLIC RELATIONS REVIEW, 1991, 17 (03) : 215 - 217
- [9] Integrating marketing communication and public relations: A stakeholder relations model [J]. INTEGRATED COMMUNICATION: SYNERGY OF PERSUASIVE VOICES, 1996, : 287 - 304
- [10] A PROFESSIONAL APPROACH TO PUBLIC-RELATIONS AND MARKETING [J]. WORKING TOGETHER TO EDUCATE ABOUT THE ENVIRONMENT: 1989 JOINT CONFERENCE PROCEEDINGS, 1989, : 269 - 272