Public relations in the marketing mix

被引：0

|

作者：

Rothgeb, HL ^{[1
]}

机构：

[1] Bethany Coll, Bethany, WV 26032 USA

来源：

PUBLIC RELATIONS REVIEW | 1998年 / 24卷 / 02期

关键词：

D O I：

10.1016/S0363-8111(99)80055-1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：250 / 251

页数：2

相关论文

共 50 条

[1] Purposeful public relations and the marketing mix
Walker, B
[J]. CD-ROM PROFESSIONAL, 1996, 9 (03): : 72 - 73
[2] PLACE FOR PUBLIC-RELATIONS IN THE MARKETING MIX
GOODRICH, JN
GILDEA, RL
CAVANAUGH, K
[J]. MSU BUSINESS TOPICS, 1979, 27 (04): : 53 - 57
[3] PUBLIC-RELATIONS IN THE MARKETING MIX - GOLDMAN,J
CHAPPELL, G
[J]. JOURNAL OF ADVERTISING, 1986, 15 (03) : 58 - 58
[4] PUBLIC-RELATIONS IN THE MARKETING MIX - GOLDMAN,J
REUSS, C
[J]. JOURNALISM QUARTERLY, 1986, 63 (04): : 892 - 892
[5] PUBLIC-RELATIONS IN THE MARKETING MIX - INTRODUCING VULNERABILITY RELATIONS - GOLDMAN,J
ALOTTA, RI
[J]. PUBLIC RELATIONS REVIEW, 1985, 11 (04) : 57 - 58
[6] Public relations and marketing activities
Martin, RP
[J]. JOURNAL OF THE AMERICAN SOCIETY OF ECHOCARDIOGRAPHY, 1999, 12 (04) : 17A - 19A
[7] Marketing and Public Relations in Libraries
Jain, Praveen Kumar
[J]. DESIDOC JOURNAL OF LIBRARY & INFORMATION TECHNOLOGY, 2016, 36 (03): : 117 - +
[8] MARKETING AND PUBLIC-RELATIONS
KOTLER, P
MINDAK, W
[J]. JOURNAL OF MARKETING, 1978, 42 (04) : 13 - 20
[9] PUBLIC-RELATIONS IN THE MARKETING STRATEGY
TOSHITANI, T
[J]. MODERN PAINT AND COATINGS, 1984, 74 (03): : 49 - &
[10] PUBLIC RELATIONS BELONGS ON MARKETING TEAM
MERIMS, AM
[J]. ATLANTA ECONOMIC REVIEW, 1974, 24 (01): : 52 - 54

← 1 2 3 4 5 →