Public relations in the marketing mix

被引：0

作者：

Rothgeb, HL ^{[1
]}

机构：

[1] Bethany Coll, Bethany, WV 26032 USA

来源：

PUBLIC RELATIONS REVIEW | 1998年 / 24卷 / 02期

关键词：

D O I：

10.1016/S0363-8111(99)80055-1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：250 / 251

页数：2

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