Integrating marketing communication and public relations: A stakeholder relations model

被引：0

作者：

Gronstedt, A ^{[1
]}

机构：

[1] UNIV COLORADO,BOULDER,CO 80309

来源：

INTEGRATED COMMUNICATION: SYNERGY OF PERSUASIVE VOICES | 1996年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：287 / 304

页数：18

共 50 条

[1] Sport public relations: Managing stakeholder communication
Staurowsky, Ellen J.
[J]. SPORT MANAGEMENT REVIEW, 2014, 17 (01) : 94 - 95
[2] Integrated Marketing Communication with the understanding of Public Relations
Tuncel, Hakan
[J]. ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI, 2009, (35): : 115 - 136
[3] COMMUNICATION FUNCTIONS PERFORMED BY PUBLIC-RELATIONS AND MARKETING PRACTITIONERS
SPICER, CH
[J]. PUBLIC RELATIONS REVIEW, 1991, 17 (03) : 293 - 305
[4] Integrating Public Relations and Social Marketing: A Case Study of Planned Parenthood
Sundstrom, Beth
[J]. SOCIAL MARKETING QUARTERLY, 2012, 18 (02) : 135 - 151
[5] Public relations and marketing activities
Martin, RP
[J]. JOURNAL OF THE AMERICAN SOCIETY OF ECHOCARDIOGRAPHY, 1999, 12 (04) : 17A - 19A
[6] Marketing and Public Relations in Libraries
Jain, Praveen Kumar
[J]. DESIDOC JOURNAL OF LIBRARY & INFORMATION TECHNOLOGY, 2016, 36 (03): : 117 - +
[7] Public relations in the marketing mix
Rothgeb, HL
[J]. PUBLIC RELATIONS REVIEW, 1998, 24 (02) : 250 - 251
[8] MARKETING AND PUBLIC-RELATIONS
KOTLER, P
MINDAK, W
[J]. JOURNAL OF MARKETING, 1978, 42 (04) : 13 - 20
[9] Public relations as humane conversation: Richard Rorty, stakeholder theory, and public relations practice
Maier, Craig T.
[J]. PUBLIC RELATIONS INQUIRY, 2015, 4 (01) : 25 - 39
[10] Integrating Power? Evaluating Public Relations Influence in an Integrated Communication Structure
Smith, Brian G.
Place, Katie R.
[J]. JOURNAL OF PUBLIC RELATIONS RESEARCH, 2013, 25 (02) : 168 - 187

← 1 2 3 4 5 →