WHAT IS REAL IMPACT OF ADVERTISING

被引：0
|
作者：
LAMBIN, JJ
机构：
[1] CATHOLIC UNIV LOUVAIN,LOUVAIN,BELGIUM
[2] UNIV FAC MONS,MONS,BELGIUM
来源：
HARVARD BUSINESS REVIEW | 1975年 / 53卷 / 03期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：139 / 147
页数：9
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