共 50 条
- [34] THE LINKING PIN ROLE IN ORGANIZATIONAL BUYING CENTERS [J]. JOURNAL OF BUSINESS RESEARCH, 1982, 10 (02) : 169 - 184
- [35] CHARACTERISTICS OF THE PRINCIPAL INFLUENCER IN ORGANIZATIONAL BUYING COMMITTEES [J]. DEVELOPMENTS IN MARKETING SCIENCE, VOL 12, 1989, : 350 - 354