THE CONCEPTUAL-FRAMEWORK FOR A SCIENCE OF MARKETING - 1963 MARKETING SYMPOSIUM - HUEGY,HW

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作者：

KRUEGER, L

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JOURNAL OF ADVERTISING RESEARCH | 1964年 / 4卷 / 03期

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F [经济];

学科分类号：

02 ;

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页码：52 / 53

页数：2

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