INDUSTRIAL MARKETING COMMUNICATIONS - A CONCEPTUAL-FRAMEWORK

被引：0

作者：

MARION, G ^{[1
]}

VALLA, JP ^{[1
]}

机构：

[1] ECOLE SUPER CHIM LYON GRP,LYON,FRANCE

来源：

REVUE FRANCAISE DU MARKETING | 1981年 / 87卷 / 04期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：23 / 39

页数：17

共 50 条

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[J]. JOURNAL OF ACCOUNTANCY, 1978, 145 (01): : 53 - 58
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