THE CONCEPTUAL-FRAMEWORK FOR A SCIENCE OF MARKETING - 1963 MARKETING SYMPOSIUM - HUEGY,HW

被引：0
|
作者：
KRUEGER, L
机构：
来源：
JOURNAL OF ADVERTISING RESEARCH | 1964年 / 4卷 / 03期
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：52 / 53
页数：2
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