DEMAND AND SUPPLY OF NETWORK TELEVISION ADVERTISING

被引：11
|
作者：
BOWMAN, GW [1 ]
机构：
[1] TEMPLE UNIV,PHILADELPHIA,PA 19122
来源：
BELL JOURNAL OF ECONOMICS | 1976年 / 7卷 / 01期
关键词：
D O I：
10.2307/3003201
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：258 / 267
页数：10
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