TELEVISION ADVERTISING - CONSUMER VIEWPOINT

被引：0
|
作者：
JOBBER, D [1 ]
机构：
[1] HUDDERSFIELD POLYTECH,HUDDERSFIELD,ENGLAND
来源：
EUROPEAN JOURNAL OF MARKETING | 1974年 / 8卷 / 02期
关键词：
D O I：
10.1108/EUM0000000005084
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：158 / 167
页数：10
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