STRATEGIC MARKETING

被引:0
|
作者
MCDERMOTT, LC
机构
来源
TRAINING AND DEVELOPMENT JOURNAL | 1989年 / 43卷 / 06期
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:65 / 67
页数:3
相关论文
共 50 条
  • [41] COMMUNICATIONS AS A STRATEGIC MARKETING RESOURCE
    DAVIS, HE
    [J]. MARKETING AND MANUFACTURING FOR THE FUTURE, 1987, : 71 - 81
  • [42] Strategic marketing in tourism services
    Ampountolas, Apostolos
    [J]. TOURISM GEOGRAPHIES, 2014, 16 (01) : 164 - 166
  • [43] Strategic alliance in marketing of pantoloc
    不详
    [J]. CANADIAN JOURNAL OF GASTROENTEROLOGY, 2001, 15 (10): : 702 - 702
  • [44] SYMPOSIUM ON STRATEGIC MARKETING AND TECHNOLOGIES
    Tomaras, Petros
    [J]. MARKETING AND MANAGEMENT SCIENCES, 2008, : 516 - 518
  • [45] Marketing Science: A Strategic Review
    Chintagunta, Pradeep
    Hanssens, Dominique
    Hauser, John R.
    Raju, Jagmohan Singh
    Srinivasan, Kannan
    Staelin, Richard
    [J]. MARKETING SCIENCE, 2013, 32 (01) : 4 - 7
  • [46] TRANSIT MARKETING - A STRATEGIC APPROACH
    BATES, JW
    LAWRENCE, JD
    [J]. TRANSPORTATION QUARTERLY, 1986, 40 (04): : 549 - 558
  • [47] Strategic and Operational Marketing Mix
    Niestroj, Roman E.
    [J]. EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT: A 2025 VISION TO SUSTAIN ECONOMIC DEVELOPMENT DURING GLOBAL CHALLENGES, 2020, : 10792 - 10798
  • [48] Special issue of the journal of strategic marketing 'the state of theory in strategic marketing research - reviews and prospects'
    Pitt, Leyland
    Treen, Emily
    [J]. JOURNAL OF STRATEGIC MARKETING, 2019, 27 (02) : 97 - 99
  • [49] Strategic Marketing Management - the Employment of Strategic Tools in a Destination Marketing Strategy (The Case of the Czech Republic)
    Palatkova, Monika
    [J]. MANAGEMENT 2012: RESEARCH IN MANAGEMENT AND BUSINESS IN THE LIGHT OF PRACTICAL NEEDS, 2012, : 459 - 470
  • [50] Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters
    Heckman, Lucy
    [J]. LIBRARY JOURNAL, 2015, 140 (04) : 97 - 97