Adaptation and performance in foreign markets: evidence of systematic under-adaptation

被引：0
|
作者：
Douglas Dow
机构：
[1] Melbourne Business School,
[2] The University of Melbourne,undefined
来源：
Journal of International Business Studies | 2006年 / 37卷
关键词：
exporting; performance; adaptation; inertia; bias;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
Past empirical studies have yielded ‘no consistent relationship between strategy adaptation and firm performance’. These inconclusive results may be partially due to a bias amongt managers to under-adapt their host market strategies. This paper presents the results of the second stage of a longitudinal study identifying a potential status quo bias among exporters, leading to systematic under-adaptation.
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页码：212 / 226
页数：14
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