Adaptation and performance in foreign markets: evidence of systematic under-adaptation

被引：73
|
作者：
Dow, D [1 ]
机构：
[1] Univ Melbourne, Melbourne Business Sch, Carlton, Vic 3053, Australia
来源：
JOURNAL OF INTERNATIONAL BUSINESS STUDIES | 2006年 / 37卷 / 02期
关键词：
exporting; performance; adaptation; inertia; status quo bias;
D O I：
10.1057/palgrave.jibs.8400189
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Past empirical studies have yielded 'no consistent relationship between strategy adaptation and firm performance'. These inconclusive results may be partially due to a bias amongt managers to under-adapt their host market strategies. This paper presents the results of the second stage of a longitudinal study identifying a potential status quo bias among exporters, leading to systematic under-adaptation.
引用
收藏
页码：212 / 226
页数：15
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