Aggregation of consumer ratings: an application to Yelp.com

被引:0
|
作者
Weijia (Daisy) Dai
Ginger Jin
Jungmin Lee
Michael Luca
机构
[1] Lehigh University,
[2] University of Maryland & NBER,undefined
[3] Seoul National University,undefined
[4] Harvard Business School,undefined
来源
关键词
User generated content; Crowdsourcing; E-commerce; Learning; Yelp; D8; L15; L86;
D O I
暂无
中图分类号
学科分类号
摘要
Because consumer reviews leverage the wisdom of the crowd, the way in which they are aggregated is a central decision faced by platforms. We explore this “rating aggregation problem” and offer a structural approach to solving it, allowing for (1) reviewers to vary in stringency and accuracy, (2) reviewers to be influenced by existing reviews, and (3) product quality to change over time. Applying this to restaurant reviews from Yelp.com, we construct an adjusted average rating and show that even a simple algorithm can lead to large information efficiency gains relative to the arithmetic average.
引用
收藏
页码:289 / 339
页数:50
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