Yelp.com ratings and the businesses visited by cruise passengers in Bar Harbor, Maine

This study examines the effects of Yelp.com ratings on the businesses visited by cruise passengers that came to Bar Harbor, Maine. Results - based on survey data of where people report that they shop and eat - indicate that being a top-10 rated store or restaurant is associated with a large increase in the number of visits by cruise passengers. Furthermore, there's a substantial drop-off in the impacts going from a 'top-10' to 'second-10' rated business.