Corporate branding and the Web: A global/local challenge

被引：0

作者：

M Lindstrom

机构：

[1] Chief Operating Officer,

[2] BT,undefined

[3] LookSmart,undefined

来源：

Journal of Brand Management | 2001年 / 8卷 / 4期

关键词：

brand; valuation; equity; electronic; management; e-branding; e-tailing; management; international; Internet; marketing; measurement; personality; consumers; advertising; fast moving; consumer goods; FMCG; brand-building; strategy;

D O I：

10.1057/palgrave.bm.2540034

中图分类号：

学科分类号：

摘要：

引用

页码：365 / 368

页数：3

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