Editorial: rethinking marketing

被引：0
|
作者：
Manfred Krafft
Ramendra Singh
Suren Sista
机构：
[1] University of Münster,
[2] IIM,undefined
来源：
DECISION | 2015年 / 42卷 / 4期
关键词：
D O I：
10.1007/s40622-015-0115-z
中图分类号：
学科分类号：
摘要：
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页码：357 / 358
页数：1
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