Rebranding exercise: closing the gap between values and behavior

被引：0
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作者：
Michelle L Segar
Jacquelynne S Eccles
Caroline R Richardson
机构：
[1] University of Michigan,Institute for Research on Women and Gender
[2] University of Michigan,Institute for Social Research
[3] University of Michigan,Department of Family Medicine
[4] VA HSR&D Center of Excellence,VA Center for Clinical Management Research
来源：
International Journal of Behavioral Nutrition and Physical Activity | / 8卷
关键词：
Physical activity; behavioral branding; higher order; superordinate; goals; values; women;
D O I：
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学科分类号：
摘要：
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