A model of purchase intention of complementary and alternative medicines: the role of social media influencers’ endorsements

被引：0
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作者：
Gizem Gülpınar
Mehmet Barlas Uzun
Ayesha Iqbal
Claire Anderson
Wajid Syed
Mahmood Basil A. Al-Rawi
机构：
[1] Gazi University,Department of Pharmacy Management, Faculty of Pharmacy
[2] Sağlık Bilimleri University,Department of Pharmacy Management, Faculty of Gülhane Pharmacy
[3] University of Nottingham,Division of Pharmacy Practice and Policy, School of Pharmacy
[4] University of Alberta,Office of Lifelong Learning and the Physician Learning Program, Faculty of Medicine and Dentistry
[5] King Saud University,Department of Clinical Pharmacy, College of Pharmacy
[6] King Saud University,Department of Optometry, College of Applied Medical Sciences
来源：
BMC Complementary Medicine and Therapies | / 23卷
关键词：
Social media influencer; Complementary therapies; Source credibility; Health products; Theory of planned behavior; Complementary and alternative medicines;
D O I：
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