A model of purchase intention of complementary and alternative medicines: the role of social media influencers’ endorsements

被引：0

作者：

Gizem Gülpınar

Mehmet Barlas Uzun

Ayesha Iqbal

Claire Anderson

Wajid Syed

Mahmood Basil A. Al-Rawi

机构：

[1] Gazi University,Department of Pharmacy Management, Faculty of Pharmacy

[2] Sağlık Bilimleri University,Department of Pharmacy Management, Faculty of Gülhane Pharmacy

[3] University of Nottingham,Division of Pharmacy Practice and Policy, School of Pharmacy

[4] University of Alberta,Office of Lifelong Learning and the Physician Learning Program, Faculty of Medicine and Dentistry

[5] King Saud University,Department of Clinical Pharmacy, College of Pharmacy

[6] King Saud University,Department of Optometry, College of Applied Medical Sciences

来源：

BMC Complementary Medicine and Therapies | / 23卷

关键词：

Social media influencer; Complementary therapies; Source credibility; Health products; Theory of planned behavior; Complementary and alternative medicines;

D O I：

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