Developing an ethical image: Managing your reputation via corporate branding

被引：0

作者：

Rosamund Thomas

机构：

[1] Centre for Business and Public Sector Ethics,

[2] Bury St Edmunds,undefined

[3] Active Business Centre,undefined

[4] St Andrews Castle,undefined

来源：

Journal of Brand Management | 1999年 / 6卷 / 3期

关键词：

D O I：

10.1057/bm.1999.6

中图分类号：

学科分类号：

摘要：

Increasingly today, the reputation of business corporations responsible for brand names hinges on ‘ethical image’ and ‘ethical performance’.

引用

页码：198 / 210

页数：12

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