A robust supply chain planning framework for revenue management in the semiconductor industry

被引：9
|
作者：
Seitz A. [1 ]
Ehm H. [1 ]
Akkerman R. [2 ]
Osman S. [1 ]
机构：
[1] Department of Supply Chain Innovation, Infineon Technologies AG, Am Campeon 1-12, Neubiberg
[2] TUM School of Management, Technical University of Munich, Arcisstraße 21, Munich
来源：
Journal of Revenue and Pricing Management | 2016年 / 15卷 / 6期
关键词：
dynamic pricing; forecast accuracy; order management; semiconductor industry; supply chain contracts; supply chain planning;
D O I：
10.1057/s41272-016-0068-7
中图分类号：
学科分类号：
摘要：
High demand uncertainties, long production lead times, and short product life cycles cause high risks for supply chain planning in the semiconductor industry. These affect all industries producing goods containing semiconductors. We present a robust supply chain planning framework for revenue management that consists of stable and flexible solutions for demand steering and dynamic pricing, extending current industry practice in several aspects. We introduce the concept of availabilities and capabilities, as well as various planning processes and process enablers. Based on our framework, we also highlight directions for future research. © 2016 Macmillan Publishers Ltd.
引用
收藏
页码：523 / 533
页数：10
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