The Hotel Industry Revenue Maximization Research based on the Supply Chain Management Concept

Due to the intense marketing competition, as well as the excess room capacity and increasing pressure on cost-recovery, an efficient management is very important for the hotel industry's development. This article is applying the operational research principle, introducing the supply chain management concept, linear programming room arrangements, real time room rate management, storage tactic control on room volume and time lag vacant network planning, to build up and optimize the combination of cash flow, information flow, logistics, and human resource flow. At the same time by attempting to maximize the hotel revenue and also minimize the cost.