Conjoint-analysis-based multiattribute optimization: application in acoustical design

The concept of customer preference, or product value, prevalent in economics and management science, is just beginning to be used in engineering design. This concept and the associated measurement approaches offer us a theoretically appealing way to aggregating customer preferences for multiple product attributes into a single objective function, representing total product value, which may then be maximized. Among these methods, conjoint analysis has emerged as the most popular approach in marketing to estimate the value that customers attach to different features of a product that can be at different levels.