Application of Artificial Neural Network for Conjoint Analysis

被引：0
|
作者：
Pak, Ro Jin [1 ]
机构：
[1] Dankook Univ, Div Informat & Comp Sci, Yongin 448701, Gyeonggi, South Korea
来源：
KOREAN JOURNAL OF APPLIED STATISTICS | 2007年 / 20卷 / 03期
关键词：
Artificial neural network; conjoint analysis;
D O I：
暂无
中图分类号：
O21 [概率论与数理统计]; C8 [统计学];
学科分类号：
020208 ; 070103 ; 0714 ;
摘要：
The conjoint analysis is widely accepted in the field of marketing as a way to understand and incorporate the structure of customer preferences into the new product design process. We apply the conjoint analysis for understanding preferences about after school computer courses in elementary schools. We show that the artificial neural network analysis in addition to the conjoint analysis is very useful to understand the needs of elementary school students about after school computer courses.
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页码：441 / 447
页数：7
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