Internet Advertising: Theory and Practice

被引：0

作者：

Gao, Bin ^{[1
]}

Yan, Jun ^{[1
]}

Shen, Dou ^{[2
]}

Liu, Tie-Yan ^{[1
]}

机构：

[1] Microsoft Res Asia, 13F,Bldg 2,5 Danling St, Beijing 100080, Peoples R China

[2] Baidu Inc, Beijing 100085, Peoples R China

来源：

SIGIR'13: THE PROCEEDINGS OF THE 36TH INTERNATIONAL ACM SIGIR CONFERENCE ON RESEARCH & DEVELOPMENT IN INFORMATION RETRIEVAL | 2013年

关键词：

Computational advertising; information retrieval; game theory;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Internet advertising, a form of advertising that utilizes the Internet to deliver marketing messages and attract customers, has seen exponential growth since its inception around twenty years ago; it has been pivotal to the success of the World Wide Web. The dramatic growth of internet advertising poses great challenges to information retrieval, machine learning, data mining and game theory, and it calls for novel technologies to be developed. The main purpose of this workshop is to bring together researchers and practitioners in the area of Internet Advertising and enable them to share their latest research results, to express their opinions, and to discuss future directions.

引用

页码：1135 / 1135

页数：1

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