Luxury brand advertising: theory and practice

被引：3
|
作者：
Ko, Eunju [1 ]
机构：
[1] Yonsei Univ, Seoul, South Korea
来源：
INTERNATIONAL JOURNAL OF ADVERTISING | 2020年 / 39卷 / 06期
关键词：
SOCIAL MEDIA; FASHION CONSUMPTION; SHARING ECONOMY; EXPERIENCES;
D O I：
10.1080/02650487.2020.1786916
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：757 / 760
页数：4
相关论文
共 50 条
  • [1] Brand morphing - Implications for advertising theory and practice
    Kates, SM
    Goh, C
    [J]. JOURNAL OF ADVERTISING, 2003, 32 (01) : 59 - 68
  • [2] Luxury brand strategies and customer experiences: Contributions to theory and practice
    Ko, Eunju
    Phau, Ian
    Aiello, Gaetano
    [J]. JOURNAL OF BUSINESS RESEARCH, 2016, 69 (12) : 5749 - 5752
  • [3] UGC attributes and effects: implication for luxury brand advertising
    Yu, Jihye
    Ko, Eunju
    [J]. INTERNATIONAL JOURNAL OF ADVERTISING, 2021, 40 (06) : 945 - 967
  • [4] Grotesque imagery enhances the persuasiveness of luxury brand advertising
    An, Donghwy
    Lee, Chulsung
    Kim, Janghyun
    Youn, Nara
    [J]. INTERNATIONAL JOURNAL OF ADVERTISING, 2020, 39 (06) : 783 - 801
  • [5] Animals, archetypes, and advertising (A(3)): The theory and the practice of customer brand symbolism
    Lloyd, Stephen
    Woodside, Arch G.
    [J]. JOURNAL OF MARKETING MANAGEMENT, 2013, 29 (1-2) : 5 - 25
  • [6] The appeal of blurred imagery: Enhancing advertising and brand attitudes for luxury goods
    Rathee, Shelly
    Taylor, Charles R.
    Gupta, Akash
    [J]. JOURNAL OF BUSINESS RESEARCH, 2024, 182
  • [7] The female image on luxury property advertising: a study related to brand positioning
    Abu Marrul, Melina
    Albuquerque Filho, Antonio Rodrigues
    Azevedo Freire, Maria Macileya
    Heimbecker, Douglas
    [J]. NAVUS-REVISTA DE GESTAO E TECNOLOGIA, 2019, 9 (04): : 161 - 176
  • [8] Narrative persuasion in social media: an empirical study of luxury brand advertising
    Huang, Ran
    Ha, Sejin
    Kim, Sun-Hwa
    [J]. JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2018, 12 (03) : 274 - 292
  • [9] Luxury Goods, Luxury Brand Culture and Luxury Brand Marketing Strategy
    Wang, Tao
    Peng, Chuanxin
    Cui, Nan
    [J]. EBM 2010: INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT, VOLS 1-8, 2010, : 2480 - +
  • [10] ADVERTISING THEORY AND PRACTICE
    Jones, Donald H.
    [J]. JOURNALISM QUARTERLY, 1948, 25 (01): : 76 - 76
12345