The Theory and Practice of Advertising Counting the Cost to the Customer

被引：1

作者：

Berthon, Pierre ^{[1
]}

Robson, Karen ^{[2
]}

Pitt, Leyland ^{[2
]}

机构：

[1] Bentley Univ, McCallum Grad Sch Business, Waltham, MA 02452 USA

[2] Simon Fraser Univ, Beedie Sch Business, Vancouver, BC, Canada

来源：

关键词：

D O I：

10.2501/JAR-53-3-244-246

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：244 / 246

页数：3

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