The Theory and Practice of Advertising Counting the Cost to the Customer

被引：1
|
作者：
Berthon, Pierre [1 ]
Robson, Karen [2 ]
Pitt, Leyland [2 ]
机构：
[1] Bentley Univ, McCallum Grad Sch Business, Waltham, MA 02452 USA
[2] Simon Fraser Univ, Beedie Sch Business, Vancouver, BC, Canada
来源：
JOURNAL OF ADVERTISING RESEARCH | 2013年 / 53卷 / 03期
关键词：
D O I：
10.2501/JAR-53-3-244-246
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：244 / 246
页数：3
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