Organizational Culture: Prerequisite of an Innovative Behavior in Business

Organizational culture has an important contribution to the proper operations of a successful organization by fostering communication, integrating new members, creating trust and adopting common means to set and achieve goals. The purpose of this paper is to highlight the relationship between organizational culture and the competitiveness level of the organization. We identified the components of the organizational culture and its manifestation forms, the dimensions of the organizational culture of an innovative company and the elements of innovation-oriented organizational culture. For a better perception of the mangers point of view of the implications of a good organization culture we conducted a survey on several organizations. The results of our study reveal that managers are aware of the importance of organizational culture in their business success and also that a good innovation culture can bring them important competitive advantages.