The empirical study of market share and marketing strategy based on Markov chain model

被引：0
|
作者：
Zhang, Tian-Yi [1 ]
Shen, Yi-Lan [1 ]
Feng, Wen-Long [2 ]
Wang, Zhi-Gang [2 ]
机构：
[1] Hainan Univ, Sch Informat Sci & Technol, Grade Math & Appl Math 14, Haikou 570228, Peoples R China
[2] Hainan Univ, Sch Informat Sci & Technol, Haikou 570228, Peoples R China
来源：
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON COMMUNICATION AND ELECTRONIC INFORMATION ENGINEERING (CEIE 2016) | 2016年 / 116卷
关键词：
Markov Chain Model; Transition Probability Matrix; Market Share; Marketing Strategy; The Expected Profit; SYSTEMS;
D O I：
暂无
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
The emphasis on this paper is mainly on the empirical study of market share and marketing strategy based on Markov chain model. Firstly, we review basic theory of Markov chain model. Secondly, two examples are cited to analyze the market share and marketing strategy, and MATLAB 7.0 is used to calculate the numerical solution. By scientific and reasonable information of the market share and marketing strategy, we try to help enterprises achieve the objective of the maximum expected profit.
引用
收藏
页码：500 / 505
页数：6
相关论文
共 50 条
  • [41] Market share forecast of electricity in city residents' energy consumption based on Markov theory
    Zhou, Hui
    Wang, Yi
    Wang, Wei
    Zhao, Yuan
    [J]. 2008 THIRD INTERNATIONAL CONFERENCE ON ELECTRIC UTILITY DEREGULATION AND RESTRUCTURING AND POWER TECHNOLOGIES, VOLS 1-6, 2008, : 274 - 278
  • [42] OPTIMAL IPO TIMING - BASED ON CHINA A-SHARE MARKET EMPIRICAL RESEARCH
    Liu Yang
    Hu Zhiqiang
    Zhou, Weiye
    Qiu, Chengmin
    [J]. PAKISTAN JOURNAL OF STATISTICS, 2013, 29 (05): : 827 - 842
  • [43] Optimal machine maintenance strategy based on Markov Chain theory
    Ouyang, Hao
    Ma, Dawei
    Zhang, Guangsu
    [J]. PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON MECHANICAL ENGINEERING AND MECHANICS 2007, VOLS 1 AND 2, 2007, : 2084 - 2087
  • [44] An Empirical Study on Market Knowledge Competence, Marketing Capabilities, and Organizational Performance
    Zhang Rui
    Wang Ke-yi
    Xia Li-kun
    [J]. 2008 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING (15TH), VOLS I AND II, CONFERENCE PROCEEDINGS, 2008, : 1018 - 1023
  • [45] Study of cloud service queuing model based on imbedding Markov chain perspective
    ZheXi Yang
    Wei Liu
    Duo Xu
    [J]. Cluster Computing, 2018, 21 : 837 - 844
  • [46] Study of cloud service queuing model based on imbedding Markov chain perspective
    Yang, ZheXi
    Liu, Wei
    Xu, Duo
    [J]. CLUSTER COMPUTING-THE JOURNAL OF NETWORKS SOFTWARE TOOLS AND APPLICATIONS, 2018, 21 (01): : 837 - 844
  • [47] The virtual inventory model based on the virtual value chain: An empirical study
    Wen, Yuan
    Duan, Wenwen
    Gou, Juanqiong
    [J]. FIFTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS 1-3: INTEGRATION AND INNOVATION THROUGH MEASUREMENT AND MANAGEMENT, 2006, : 893 - 899
  • [48] An Empirical Research of Chinese Shenzhen Stock Market With Revised Markov Switching Model
    Lu, Shu Quan
    Ito, Takao
    [J]. BUSINESS TRANSFORMATION THROUGH INNOVATION AND KNOWLEDGE MANAGEMENT: AN ACADEMIC PERSPECTIVE, VOLS 1-2, 2010, : 108 - +
  • [49] Market share forecasting: An empirical comparison of artificial neural networks and multinomial logit model
    Agrawal, D
    Schorling, C
    [J]. JOURNAL OF RETAILING, 1996, 72 (04) : 383 - 407
  • [50] On dynamic selection of households for direct marketing based on Markov chain models with memory
    Pieter W. Otter
    [J]. Marketing Letters, 2007, 18 : 73 - 84
12345